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International Brands – an opportunity of a lifetime – the final frontier of the consumer market is the Indian retail market.
Enthusiasm has tied up with key strategic partners in India to introduce international brands into the booming Indian consumer market.
Brands being introduced into the Indian market: Travel Blue, Cellboost , Helix , Clairefontaine.com
Current market reach: all premium department stores and hypermarkets are on customer list. Retailers serviced in India:
Bombay stores, Big Bazaar, Crossroad, Hypercity, Lifestyle, Landmark, Odyssey, Office1superstore, Pyramid, and Shoppers Stop.
Facts about the Indian market – providing growth scenario:
100 million mobile users in 2006 to 500 million in 2010.
400 Mall under construction all over India.
Walmart, Tesco, Carrefour, Metro…. in discussion with Indian partners to enter into India.
300 million people in the middle class forming the base of the Indian consumer bandwagon.
Size does matter!
Organized retail currently only 3% of the market. Hence, the potential of growth is tremendous.
GDP growing at 8%. Expected to grow in next five years.
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